How does the saying go jack of all trades and master of none.
Since I started my blog over a year ago, I have struggled to grow my audience and be consistent. I do get some traffic to my site through social media etc but not to the level where I could look at potentially monetising it. I put this down to trying to do too many things at once and not excelling in one to start with. I have been trying to grow my Instagram, YouTube Channel, Blog and website alongside working a full-time job and managing a wieldy toddler.
So over the past week, I have finally decided to stop and focus on just one thing, and that one thing is my website/blog. There are two things that I thought about when trying to decide what I wanted to focus on and grow without feeling like it was mission impossible to achieve what I wanted which was as mentioned already increasing my audience.
1 How much time do I have to commit?
So this was really the starting point for me on whether or not I should still try to produce my blog and YouTube videos at the same time. Trying to grow an audience is time-consuming and there is quite a lot that goes into creating these blog posts, such as generating ideas, researching and of course the actual time to sit down and write them.
Then there is also the added element of maintaining my website and trying to improve it. I am new to website design so it takes a fair bit of time and effort when it comes to making changes as I am learning on the go. There are also the other added bits to promote the blogs such as being active on my social media accounts such as Instagram and Twitter. This is also very time-consuming as it’s also not easy growing an audience on these platforms with being really consistent on posting content, not just your latest blog or video.
And then you throw YouTube into the mix and they’re just isn’t the time to do it all justice. It would take up all my remaining spare time, which I don’t want as I want to be present for my little girl and family. So making sure I am spending my spare time wisely is really important which leads me on to my next point.
2 What do I enjoy doing the most?
This was crucial for me in deciding on which way to go. What is it that you really enjoy doing the most? What are you passionate about?
I love the idea of making YouTube videos but I actually find writing blogs a lot more enjoyable than making and editing videos. I find writing quite cathartic and easier for me to get across what I want to say, being on camera just doesn’t feel natural for me, granted the more you do something the easier it gets.
So with this in mind, I decided that my time was best spent focusing on writing and building an audience. This for me means that I can start to become more consistent in getting blog posts up, whereas before I would try and publish one post a week but I was a bit hit and miss. I have also found that because I was trying to do everything I was losing motivation to do any of it, having one main focus I am sure will help re focus me and reset those motivation levels to achieve my growth ambitions.
I am not saying that is it for my YouTube channel as do want to go back to it at some point but it’s just not what I plan to focus on in the next few months.
So far since making this decision I have ticked off setting up my newsletter which has been on my to do list for at least the past 3 months. I am also planning on publishing two posts a week consistently, so here we go let’s see how much more productive I can be over the next few months.
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